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Your customers don’t just buy a service — they experience how it’s delivered after sales. That’s why Caction offers a CRM designed to support the entire customer experience—because we know every client counts, especially for B2B companies.
Rated 4.9 on Google Reviews
Sales teams update CRM later, so details are forgotten, skipped, or guessed instead of recorded accurately.
Information is captured as sales and operations teams complete tasks, upload photos, and update job status, keeping records accurate and current.
Updating the system feels separate from real work, so it’s often delayed or avoided.
Updates feel natural because the system and guided digital workflows support how teams actually work, not extra admin.
Details end up split across chats, spreadsheets, and notes, making follow-ups confusing and slow.
Details stay linked in one system, making follow-ups clearer and issues easier to spot.
Linking Sales And Operations
Sales, operations, and support work from the same system and customer information, reducing misalignment and repeated explanations.
Smoother Handovers Between Teams
Every update and follow-up is recorded in real time under the job itself, ensuring continuity and clarity across team handovers.
Faster, More Consistent Responses
The system is built for distributed teams, keeping jobs, updates, and responsibilities aligned across locations and roles.
Designed Around Real Tasks
It’s built to support real service work, with job planning and live updates to help teams handle multi-site jobs.
Maintains Continuity Over Time
Customer and job context stay intact in one system even when staff change, shifts rotate, or projects run long.
Holds Up As Complexity Grows
The approach continues to work as customers, jobs, and teams increase over time unlike unmanageable spreadsheets.
See How Teams Are Doing
Leaders can understand performance over time, spot patterns, and address issues before they affect customers.
Balance Work Across Teams
Job distribution is easy to see, helping managers prevent overloads and delays.
Know What’s On Track
Clear views of job and sales progress make it easier to identify risks and take action early.
History Is Record-Based, Not Memory-Based
Past work, issues, and decisions stay visible, helping teams respond with context every time.
Follow-Ups Are Done Reliably
Actions and updates don’t rely on memory, so customers aren’t left waiting or needing reminders.
Clear Expectations Are Set
Customers know what to expect because work steps, timelines, and responsibilities are clearly recorded in real time.
Sales Promises Are Remembered
What was agreed during sales stays visible, so service teams know exactly what to deliver.
Handoffs Don’t Cause Confusion
Information moves smoothly between teams, so customers don’t need to repeat themselves.
Sales Opportunities Are Visible
Teams can see where opportunities are coming from and how they are progressing, making follow-ups more focused.
Linking Sales And Operations
Sales, operations, and support work from the same system and customer information, reducing misalignment and repeated explanations.
Smoother Handovers Between Teams
Every update and follow-up is recorded in real time under the job itself, ensuring continuity and clarity across team handovers.
Faster, More Consistent Responses
The system is built for distributed teams, keeping jobs, updates, and responsibilities aligned across locations and roles.
Designed Around Real Tasks
It’s built to support real service work, with job planning and live updates to help teams handle multi-site jobs.
Maintains Continuity Over Time
Customer and job context stay intact in one system even when staff change, shifts rotate, or projects run long.
Holds Up As Complexity Grows
The approach continues to work as customers, jobs, and teams increase over time unlike unmanageable spreadsheets.
See How Teams Are Doing
Leaders can understand performance over time, spot patterns, and address issues before they affect customers.
Balance Work Across Teams
Job distribution is easy to see, helping managers prevent overloads and delays.
Know What’s On Track
Clear views of job and sales progress make it easier to identify risks and take action early.
History Is Record-Based, Not Memory-Based
Past work, issues, and decisions stay visible, helping teams respond with context every time.
Follow-Ups Are Done Reliably
Actions and updates don’t rely on memory, so customers aren’t left waiting or needing reminders.
Clear Expectations Are Set
Customers know what to expect because work steps, timelines, and responsibilities are clearly recorded in real time.
Sales Promises Are Remembered
What was agreed during sales stays visible, so service teams know exactly what to deliver.
Handoffs Don’t Cause Confusion
Information moves smoothly between teams, so customers don’t need to repeat themselves.
Sales Opportunities Are Visible
Teams can see where opportunities are coming from and how they are progressing, making follow-ups more focused.
26
Countries
400,000+
Equipment
60,000+
Jobs Monthly
20 Industries,
300k Users
1.5M+ Hrs
Saved
" Great service is the best sales. We are in the servicing and maintenance line, so naturally, client satisfaction is a top priority. With Caction, I'm able to pull data and analytical reports in just a few clicks and access insights that help me solve issues. "
“Our team productivity and communication have significantly improved. It gave us a better grasp in managing our business and ... has also improved our teams' performance in their daily work as the system becomes our personal assistant in planning out our work and assisting us with reminders if anything is overlooked”
“Caction helped us improve our supervision in sales and the performance of our managers as well. The system is great for ... work planning and payment follow up. Also, we have more than 40 sites to control and the system has made it convenient and easy to manage all of that”
“Caction has been a great help to us in tracking our sales data and observing our sales team. We have experienced excellent ... support on the technical parts of the system and also a very good response time from Caction”
“Using Caction has significantly has improved our work efficiency. We can easily find the information we need at any ... time. It also boosts our efficiency and reduces our working hours. It’s amazing, absolutely fantastic!
“Good response by the team members on queries”
“It has been easy to extract information of previous sales. We are also able to schedule the delivery of the products and ... prevent careless mistakes like omission of deliveries from happening ever since we started using Caction”
Caction partners with leading organizations to advance digital transformation. It is an MD Status company, recognised under MDEC’s program.
The company has also been awarded the MDAG-AI Grant by MDEC for the year 2025.
Being a Registered Microsoft Partner, Caction joins Microsoft in initiatives that advance technology adoption and operational excellence across industries.
